Marketing Officer Full Time

Job Title: Marketing Officer

Locations: Abuja (FCT) and Lagos
Employment Type: Full Time
Industry: Educational Services

Job Description

• Marketing staff within an overseas student recruitment agency play a crucial role in attracting and engaging prospective international students.
• Their responsibilities are geared towards creating and implementing effective marketing strategies to promote educational institutions and their programs.

Responsibilities

• Marketing Officer Develop comprehensive marketing plans tailored to different markets and regions, considering cultural nuances and local preferences.
• Plan, execute, and manage marketing campaigns across various channels to promote educational institutions and their programs.
• Create and manage content on social media platforms (e.g., Facebook, Instagram, LinkedIn) to engage with prospective students and build a community.
• Implement search engine optimization (SEO) and search engine marketing (SEM) strategies to increase the agency’s visibility online.
• Create engaging and informative content for blogs, newsletters, websites, brochures, and other marketing materials.
• Produce multimedia content such as videos, webinars, and virtual tours to showcase educational institutions and their offerings.
• Organize and promote online workshops and webinars to provide valuable information to prospective students and their families.
• Conduct market research to understand trends, preferences, and behaviors of prospective students in different regions.
• Analyze marketing data to measure the effectiveness of campaigns and strategies, using insights to make data-driven decisions.
• Work closely with educational institutions and other partners to develop joint marketing initiatives and campaigns.
• Identify and collaborate with influencers, alumni, and current students to amplify marketing efforts and reach a broader audience.
• Plan and allocate the marketing budget effectively to maximize ROI.
• Monitor and report on marketing expenditures to ensure they stay within budget and deliver value.
• Use CRM tools to manage and nurture leads, track interactions, and ensure timely follow-ups.
• Maintain and update a database of prospective students, ensuring accurate and current information.
• Stay updated with the latest marketing trends, tools, and best practices through continuous learning and professional development.

Requirements

• BS.c / HND in a relevant field
• 2 – 4 years of experience in marketing
• Strong verbal and written communication skills
• Experience in educational services is an added advantage
• Proficiency in the use of digital marketing tools and platforms including social media, SEO, SEM and email marketing software.

Salary
N200,000 monthly + Commission.

Application Closing Date
14th September, 2024.

How to Apply
Interested and qualified candidates should send their CV to: [email protected] using the Job Title and any of the available state as the subject of the mail.